KWC FASHION WHOLESALE CELEBRATES MERDEKA 2024

KWC Fashion Wholesale is thrilled to announce its upcoming Merdeka campaign, themed ‘Tradisi Kita, Kebanggaan Malaysia,’ scheduled to take place from August 23rd to August 25th, 2024. This vibrant event aims to celebrate Malaysia’s rich cultural heritage and traditional wear while marking the 67th anniversary of Independence with an array of exciting activities.

The primary objective of this event is to promote traditional attire among attendees during the
Merdeka and Malaysia Day celebrations. In partnership with LOCCO and TikTok Shop
Malaysia, we aspire to position KWC as the premier fashion destination for the upcoming
Keretapi Sarong 2024 event, while also highlighting our ‘KWC Fashion Walk’ and ‘KWC TikTok
Shop Live’ sales promotions.
Key Highlights:

1. KWC x TikTok Shop ‘Merdeka Grand Sales’ Live Streaming
   Partnering with TikTok Shop Malaysia, we will feature live promotions from 100 KWC
   shops, offering enticing deals and attractive cash vouchers, maximizing exposure and
   engagement for all participants.
2. KWC Fashion Walk
   In collaboration with LOCCO for the Keretapi Sarong 2024, this vibrant Fashion Walk is
   anticipated to attract over 200 participants as we gather to celebrate Merdeka.
   Attendees will enjoy a captivating Fashion Parade showcasing Malaysian traditional
   attire, while KWC is highlighted as the ultimate destination for fashion needs related to
   the Keretapi Sarong event.
   We invite everyone to join the Merdeka spirit by donning their finest traditional or
   modern-traditional ensembles, such as sarongs, batik, cheongsams, or sarees, for a
   chance to win the coveted ‘Best Dress’ award. The event will also feature kompang,
   traditional dance performances, and a lively Joget Lambak by Zin Zeena & Zin Ery.
3. ‘Cara Pakai Busana Tradisi Kita’ Educational Talk
   This insightful session, led by En Nur Afifi Bin Mohamed Taib of UiTM, will educate
   attendees on the diverse varieties and cultural significance of traditional wear and
   accessories.
   
4. Merdeka Costume Kids Contest
   Designed for children aged 5-12, this delightful contest invites young participants to
   express their creativity through traditional attire, whether classic or imaginative. It
   serves as a platform for children to explore and celebrate their cultural heritage while
   showcasing their unique styles.
   

As part of the festivities, we are also launching the ‘Tradisi Kita, Kebanggan Malaysia’
Photography Contest, open to all photographers. With prizes worth RM1,000 up for grabs, this
contest invites both professional and amateur photographers to capture the best shots of
traditional wear showcased at the event.

Fiona Bong, KWC’s Centre Manager, expressed her excitement about this year’s Merdeka
campaign: “We are thrilled to celebrate Merdeka with the theme ‘Tradisi Kita, Kebanggaan
Malaysia.’ This initiative not only honors Malaysia’s rich cultural heritage but also unites
communities in appreciating the diversity of our traditional attire. Together, we can inspire
pride in our national identity and foster a deeper connection to our roots.”

For more information on participation and the extensive fashion offerings available at KWC
Fashion Wholesale, please visit www.kenangacity.com.my

WILSON NG

For advertisements, please contact us at [email protected]