Asian RAID ® 2011 Media Launch at Royal Chulan Hotel

Asian RAID ® 2011 Media Launch at Royal Chulan Hotel

9 DAYS, 3 COUNTRIES & 9 CITIES

A LUXURY VINTAGE CAR RALLY OVER 3,000KM OF ROADS KUALA LUMPUR

Last week I was invited to one of the most exclusive media launches of the year, it was the Asian RAID 2011. Enthusiasts and fans were treated to a delightful afternoon as Asian RAID launches its 2011 leg of the annual luxury vintage car rally.

Travel across 9 cities with over 3,000km of road in Malaysia, Singapore and Thailand, participants can expect to stay in five-class luxury hotels and served with fine cuisines over 9 days of trunk road driving.

Mingling with the locals and sampling local cuisines, the top 3 team of participants will also have the chance to win a pair of Oris Swiss Watches each as they compete against one another in various challenges along the journey.

“The experience of driving classic cars in a convoy alone is fantastic but to add on to it with luxurious hotel stays and Oris Swiss Watches to be won, it’s really an adventure not to be missed,” said Mr. Steven Ng, the co-organizer of Asian RAID ®.

The launch was officiated by Datuk Dr Mohd Mydin bin Mohd Musa, President of Persatuan Pemotoran Malaysia, along with Presenter and Official Timer sponsor Oris Swiss Watches which was represented by Mr Raymond Tan, General Manager of Swiss Prestige Sdn Bhd and Official Hotel sponsor’s General Manager, Mr Franz Swoboda of The Royale Chulan Kuala Lumpur.

The top 3 prizes comprising a pair of Oris Swiss Watches for each team were unveiled alongside 2 vintage treasure in the form of a well-preserved classic 1952 MG TD and a 1967 sports convertible Jaguar E-Type, brought in just to grace the occasion.

Commissioned by Organization RAID ® from Switzerland and organized by Image Cubes Sdn Bhd, the Asian RAID ®already boasts a list of foreign participants from Switzerland, France and Hong Kong.

Supported by the Ministry of Youth and Sports and Persatuan Pemotoran Malaysia, the entry fee of RM13,800 covers for a team of 2 with their own vehicle, 8 nights of luxury hotel accommodation with daily breakfast and dinner in the likes of The Raffles in Singapore, Eastern & Oriental in Penang, Centara Grand in Hua Hin and Mandarin & Oriental in Bangkok.

It’s me and Alicia from MPH Magazine

Local vintage and classic car owners can finally take off their car covers and bring to light their very own pride and joy on 1st October 2011 as Asian RAID ® departs from Kuala Lumpur and finish in Bangkok on 9 the October 2011.

If you are a vintage or classic car owner from ASIA, I strongly recommend you to participate in this prestige event. This is one of the lifetime experience!

For more information, please log on to www.asian-raid.com

For any media enquiries, please contact:

Chee Koon Lee Adeline Ng

Image Leap PR Progress Image Sdn Bhd

+6016 5533 541 +6012 3711 061

[email protected] [email protected]

About Asian RAID ®

In 2010, Professor Datuk Dr Mohd Mydin Mohd Musa, President of Persatuan Pemotoran Malaysia (PPM) [Motoring Association of Malaysia] obtained the rights to organize RAID ®in Malaysia.Together with ‘Organization RAID ® of Switzerland, the Asian RAID ®was bornand the inaugural Asian RAID ® was held in 2010.

This gives an opportunity for all vintage & classic car owners in Asia to participate in an organized rally with an entourage of other like-minded vintage car owners.

About Organization RAID ®

Started back in 1990 by Mr. H.A. Bichsel, President of ‘Organization RAID ® In Switzerland, RAID ®is a vintage car rally which races from one venue to

another to encounter different countries, cultures and also to fulfill certain automotive tasks like a treasure hunt.

A yearly rally since it’s inception, hundreds of vintage & classic car owners were able to drive their prized possession in an organized rally specially

tailored for these collectibles.

There are 4 variations of RAID ®around the globe:

• RAID ®SUISSE-PARIS

• WINTER RAID ®

• RAID ®des Grands Palaces

• Asian RAID ®

For more information, please log on to www.raid.ch.

Wilson Ng