GAB’s Oktoberfest 2012 at The Social Publika, Kuala Lumpur

GAB’s Oktoberfest 2012 at The Social Publika, Kuala Lumpur

It is near the time of the month again. October is coming and what’s in for October? The Oktoberfest! Oktoberfest is a beer drinking festival originated from Germany and it has been a world- wide celebration since.

Oktoberfest is a 16-day festival held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October. It is one of the most famous events in Germany and is the world’s largest fair, with more than 5 million people attending every year. To the locals, it is not called Oktoberfest, but “die Wiesn” – after the colloquial name of the fairgrounds themselves. The Oktoberfest is an important part of Bavarian culture, having been held since 1810. Other cities across the world also hold Oktoberfest celebrations, modeled after the original Munich event. – Wikipedia.org

GAB Oktoberfest at The Social Publika, Kuala Lumpur.

 
Many has remodelled Oktoberfest, instead of 16 days, many celebrate Oktoberfest as a month long celebration for month of October. GAB or Guinness Anchor Berhad promised to celebrate Oktoberfest 2012 with a bang with the launch at The Social Publika Kuala Lumpur.

Selections of GAB beers available for Oktoberfest.

 
GAB has been a household brand name with its stellar portfolio of Tiger, Guinness, Heineken, Anchor, Strongbow, Kilkenny and Paulenar, GAB will pay homage to the world’s most well known beer celebration by bringing in the original Oktoberfest beer from Munich, Paulaner Oktoberfest Bier.

The Chong sisters, photo credit to Isaactan.net

 
I was there with my friends celebrating Oktoberfest and we were graced by the two emcees of the night, Pamela and Vanessa Chong. For those who had forgotten them, they were the infamous Chong sisters bearing the Malaysian flag and got runners’ up for the Amazing Race Asia. Not forgetting their famous brother, singing sensation Vince Chong, winner of Akademi Fantasia.

It was me and Mandy with the 1l ceramic mug!

 
Two hundred beer lovers got together today to celebrate the launch of GAB’s Oktoberfest. At the party, the leading beer and stout company gave beer enthusiasts the rare chance to unite and shout out their love for their favourite GAB brews. To mark the occasion, GAB even created the country’s first BEER LOVE METER so that beer fans can see how much their love is worth. Needless to say, the crowd that gathered at the newly opened The Social at Publika faired extraordinarily well, scoring top marks on the BEER LOVE METER, sending the meter into confetti worthy overdrive.

The official launch of Oktoberfest, photo credit to Isaactan.net

In the crowd of screaming fans was GAB’s Marketing Director, Yap Swee Leng, whose passion for the company’s iconic brews was also heard. When asked how the idea of a Beer Love Meter came about, Swee Leng explains “We know how much our fans love our brews, but we thought it would be a great way to celebrate Oktoberfest by putting that love to the test. As you can see, our beer fans cannot be truer as they scored full marks on the BEER LOVE METER. The activities and promotions that we have planned for this GAB Oktoberfest is really our way of thanking our fans for being so loyal and passionate about our brands.”

Dinner at GAB Oktoberfest, satay, tapas and many more.

There were finger foods such as satay, tapas, sausages and many more with variety of beers available. Drink all you can! Since I was driving, I only took two glasses of beer. Nevertheless, it was a fun event meeting up with old and new friends. So for beer lovers, Oktoberfest is coming and CHEERS everyone!

Lucky winners of the beer mug game. Marcky and Evelyn were both winners!
To further make beer lovers’ happy hours happier, GAB has planned an extensive beer promotions campaign at all consumers’ touch points including pubs and bars, coffee shops, restaurants and retail outlets. No Oktoberfest is complete without the iconic beer stein or mug and this year, GAB’s Oktoberfest will feature a limited-edition 1L Ceramic Mug – a piece that beer lovers will be able to take home with every purchase of 1L of Tiger Beer.

With so much love in the air, GAB is pulling all stops to ensure that their fans’ affections will be well reciprocated.  Apart from attractive beer promotions, beer lovers will also be treated to a limited-edition 1L Ceramic Mug, the quintessential Oktoberfest staple when they purchase 1L of Tiger Beer.

More info on GAB promotions as below:

Promotions:

At selected Bars and Clubs:

Take home a limited edition GAB’s Oktoberfest 1L Ceramic Mug with each 1L Tiger beer purchase

At selected Supermarkets:

Consumers who purchase their beers from retail outlets such as Cold Storage, Mercato, Village Grocer and Jaya Grocer will enjoy store discount.

Refreshment Outlets (i.e Coffee Shops and Chinese restaurants)

For every purchase of any three big bottles of Tiger, Guinness or Anchor, consumers will get a discount of RM3. Consumers can also enjoy the flexibility to pair any of the three bottles between the three provided selections, to suit each individual’s preference.

To add more excitement, GAb is introducing a Facebook activity called the Biermeister, where beer lovers can hunt for rewards. Log on to GAB’s Oktoberfest Facebook page at www.facebook.com/OktoberfestMY from September 17th to October 31st to find out more.

Wilson Ng