THE 1ST COFFEE & ART FRINGE FESTIVAL ASIA 2013 TO SHOWCASE THE BEST OF COFFEE, MUSIC, ARTS AND CULTURE.

THE 1^ST COFFEE & ART FRINGE  FESTIVAL ASIA 2013 TO SHOWCASE THE BEST OF COFFEE, MUSIC, ARTS AND CULTURE.

Racing Creatures Sdn Bhd together with NESCAFÉ  today launched the very 1st Coffee and Art Fringe Festival Asia (CAFFA) to be held on the 28th and 29th September in conjunction with International Coffee Day at PUBLIKA. This family oriented consumer and trade event celebrates the wonderful coffee lifestyle with music, arts and culture. CAFFA will be a platform for those in the industry to mingle and network with each other – owners of coffee shops, experts of the coffee industry and baristas, along with interested locals who wanted to learn a little more about coffee. Apart from it being a platform for coffee appreciation, education and a wealth of coffee drinking opportunities, the festival will also be in part a celebration of art in its many forms.

As expected at the 1^st Coffee & Art Fringe Festival, there was plenty of coffee to be sampled, art to see and music to sooth the soul.  Wit aromatic smell of coffee wafting around the ballroom, the morning session saw media and guests enjoying the array of coffee on hand with showcases from CAFFA sponsors NESCAFE, Dankoff Coffee Specialist, Coffex Coffee, Eciatto, Degayo, Soyfresh and Barista Guild Asia.  Additionally, Azeem Juxta of Juxta Art and Slizzy of The Secret Hideout Street Art presented some amazing art that we could expect to see at CAFFA on the day; followed by some deep indie sounds from the band Juxtaposed.

Amongst the notable showcases, market leader Nescafe presented a showcase of their home coffee machines from Dolce Gusto and Milano line whilst Coffex Coffee brewed their Superbar range using the sleek Speedster machine. Meanwhile, green bean importer and exporter Degayo gave a quick education on coffee farming and brewing; Eciatto displayed an array of Hario products and brewing methods using Musetti Coffee; and coffee roaster Lim Yi Perng demonstrated the art of roasting whilst Malaysia Barista Champion 2013, Jason Loo pulled some amazing shots and latte art.

Mr Khoo Kar Khoon, Communications and PR Director of Nestle were amongst some of the notable speakers on the day.

Ms Karen Khoo, the organising director of this inaugural event explains that, “By merging the art of coffee and the arts, we at Racing Creatures together with our title sponsor Nescafe, hopes that CAFFA will be a platform for coffee appreciation, education and a wealth of coffee drinking opportunities as well as be a celebration of the arts in its many forms – be it via music, theatre or visual. Very generally speaking, we would like to embody the soul of a fringe festival. Fringe Festivals are focused on the performing arts: Theatre, dance, puppetry, spoken word and the like make up the Fringe core, but often may include film and visual arts elements. Fringes don’t have a focus on a single discipline or genre, but are a performing-arts smorgasbord.  Furthermore there are no limits on content or title; no censorship is applied in the hopes of spurring creativity”

(MBC 2013 Champion Jason Loo (on LHS) with Barista Guild Asia’s Trainers)

Coffee lovers and aficionados would be happy to know there will be exciting activities on coffee appreciation, profiling and education with a wide variety of coffee tasting opportunities organised by NESCAFÉ.  Along with Dankoff Coffee Specialist, Coffex Coffee, Ecciato and Degayo, other coffee specialists such as Espressolab and Barista Guild Asia to name a few, there will also be coffee tasting, latte art jamming, coffee pairing sessions, mixology competition and various cafes will be setting up their brew bars. Coffee machines and other related brewing accessories and roasted beans would be available for sale and demonstration.

CAFFA will host many exhibitors including but not limited to coffee roasters and merchants, franchisors; coffee equipment, accessories, coffee beans, dairy products suppliers, water filter suppliers, artisan bakers including complimentary food and snacks that goes along with coffee.

(From left to right, Partners and sponsors of CAFFA 2013 – Slizzy, Ajeem Juxta, Mr T.H Hoh, Ms Nicole Low, Ms Cyndi Chin, Mr Khoo Kar Koon,Mr. Kelvin Ngow, Ms Karen Khoo, Ms Sasya Ahamd Sebi, Puan Adibah Ishak, Mr Chai Kun KuaK)

Meanwhile for art lovers, under the guidance of CAFFA’s Head of Artists, Ajim Juxta, there will be great live art murals and works from some of Malaysia’s’ emerging artists such as JUXTA Art, Kenzy is Noyz, Cracko Blabak, Andrew Crum and Slizzy over the two days.

Music lovers are not left out with some of the leading Malaysian Indie bands such as They Will Kill us all, The Dead Mushrooms, Juxtaposed and Djezna’s Stalker will be performing at CAFFA 2013 on Saturday 28^th September, along side an array of musical talents.

Additionally, there will also be presenting Battle of The Bands at PUBLIKA’s Black Box hall with RM5000 cash prize for the winner.

There is also plenty of family entertainment to be had also with FUYOH Art Bazaar in conjunction with PUBLIKA as well as magicians, street artist demonstrations, face painting, balloon artists and drawing competition for the children.

The café lifestyle is all encompassing and we try to capture that through a festive community spirit. We hope you will enjoy CAFFA as much as we have enjoyed organizing it. So in summary, lets celebrate Coffee! And Celebrate Art together, now and in the future!

CAFFA 2013 is made possible with Title Partner, NESCAFÉ as well as our other partners PUBLIKA, Dankoff Coffee Specialist, Coffex Coffee Malaysia, Eciatto, Degayo and SoyFresh. CAFFA 2013 is also proudly supported by The Malaysian Food and Beverage Executives Association (MFBEA).

For More Info:

FB: CoffeeArtFringeFestival

www.caffaasia.com

Email: [email protected]

Wilson Ng