Hawai‘i Tourism Authority Selects AVIAREPS Southeast Asiato Represent Hawai‘i in four Southeast Asia countries.

Hawai‘i Tourism Authority Selects AVIAREPS Southeast Asiato Represent Hawai‘i in four Southeast Asia countries.

Hawai‘i Tourism Authority (HTA), the state’s tourism agency, announced today that it has appointedAVIAREPS Southeast Asia,to provide tourism destination representation services for the Hawaiian Islands in Southeast Asia with primary focus in Malaysia and Singapore,while also coveringsecondary markets in bothIndonesia and Thailand.AVIAREPS Southeast Asiawill be responsible forpromotingleisure and business travel to Hawai‘i.

AVIAREPS whichis the global leader in tourism, aviation and hospitality representation with 58 offices in 43 countries around the worldwill be promoting the Six Islands of Hawai‘i in Southeast Asia through all four of its offices in Kuala Lumpur, Singapore, Jakarta and Bangkokwith its Regional Head Office based in Kuala Lumpur, Malaysia.

“Weare very excited to be working with AVIAREPS to open a whole new market forHawai‘i tourism in the Southeast Asia region,” said George Szigeti, President and Chief Executive Officer, Hawai‘i Tourism Authority. “TheSoutheast Asia region is one of the fastest growing outbound regionsin the world with a rapidly growing middle-class which isincreasingly seekingto travel to long-haul destinationssuch as the U.S and Hawai‘i,” he added.“AVIAREPS Southeast Asiahasa great team with strong industry networks in this emerging region and iswell acquainted with our destination. HTA is confident its innovativeapproachesand strategicplanning will create a new source market of travelers from Southeast Asia to further drive growthinHawai‘i travel fromthis region and increase tourism revenue returns tothe State of Hawai‘i.”

“We feel honored to be selected as the first representative for Hawai‘i Tourism Authority in the Southeast Asia regionsaid Kelvin Ong, Regional Director and Malaysia Country Manager, Hawai‘i TourismSoutheast Asia. “The Hawai‘i Tourism Southeast Asia (HTSEA) team located across the region is looking forward to promotingthe Six Islandsof Hawai‘i to both the Travel Trade and Southeast Asian travelers and to drive the visibility, branding and intention to visitHawai‘i from a variety ofdifferent travel sectors.”

About Hawai‘i Tourism Authority

Established in 1998, the Hawai‘i Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawai’i that integrate the interests of visitors, the community and visitor industry. Tourism is the state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future.

Hawai‘i Tourism Authority Selects AVIAREPS Southeast Asiato Represent Hawai‘i in four Southeast Asia countries.

About Hawai‘i Tourism Authority

About AVIAREPS

Founded in Germany in 1994 with an extensive office network spanning all continents with 58 officesin43 countries, the AVIAREPS Group is the world’s leading airline and tourism management company with over 100 airlines and more than 150 tourism clients in its portfolio. In addition to providing well establishedpassenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion. For further information, please visit www.aviareps.com