Signature Group debuts MIAMI Kitchen by Biefbi Cucine and Bertone Design from Italy

Signature Group debuts MIAMI Kitchen by Biefbi Cucine and Bertone Design from Italy

Last week, we were invited for the launch of Signature Group’s latest kitchen series, the MIAMI Kitchen by Biefbi Cucine and Bertone Design from Italy. The celebratory event held at the Signature Kitchen Lifestyle Gallery in Kota Damansara as part of the Italian Festival 2017/18 was attended by distinguished guests, developers, architects, designers, media clients and graced by honorary guest, the Italian Ambassador in Kuala Lumpur, H.E Cristiano Maggipinto. Also present were Dr Samuele Porsia, the Italian Trade Commissioner, Mr Aldo Cingolani, CEO and founder of Bertone Design, and Biefbi Asia & Middle East Sales Director, Mr Francesco Battistelli.

For those who didn’t know about Bertone Design, the group is founded in 1912 and it is a popular car design company. They designed cars for Abarth, Alfa Romeo, Aston Martin, Citroën, Ferrari, FIAT, Iso, Lancia, Lamborghini, Mercedes Benz, Opel and Volvo. The group now expanded their portfolio to design buildings, trains and kitchen.

We had a great time listening to Mr Aldo Cingolani, CEO and founder of Bertone Design who told us the real reason why their first design is called MIAMI Kitchen. The story came about when he met the owner of Biefbi Cucine in Miami and decided to form a partnership. Thus, he drew the initial sketch of MIAMI Kitchen on the sands of Miami. From there, Bertone Design and Biefbi Cucine worked together to create MIAMI Kitchen.

The process of conceptualization to the actual product took them almost two years. Mr Aldo Cingolani told everyone that touch and feel of the actual product is important than just selling kitchen design thru 3D design.

MIAMI Kitchen, a project by Biefbi Cucine and Bertone Design, the group that is well known for Italian car styling since the 50s – is the first kitchen designed based on inspiring solutions and materials used in automotive with hi-tech solutions; totally designed with a car design approach. Design and usability are perfectly combined in this project, where the right balances between refined aesthetics and ergonomics forms creative solutions without neglecting the functional aspects.

According to Mr Aldo Cingolani, CEO and founder of Bertone Design, “The MIAMI Kitchen concept draws from Bertone’s experience in car design where the concept of form and function is crucial, and stands as a solution of great aesthetic value and high industrial quality, placing itself in a high-end market.”

Characterized by forms and sinuous lines which match harmoniously to the straight lines, MIAMI Kitchen proposes a contemporary design with some vintage touches, emphasized by the elegant use of sophisticated materials such as Peltrox® for the worktop and backsplash. The colour palette is from the heritage of Bertone’s brand, where central to this new concept is a colour which marked the automotive design history: orange, which is very dear to Bertone and also used for the legendary Lamborghini Miura.

“The MIAMI Kitchen is designed to evoke an exclusive and quality living experience,” says Signature Kitchen Group Sales Director, Mr. KS Lau. “Today, new high-end condominium projects and luxury properties with world class designs are being developed in Malaysia. With its stylish and sleek design, exceptional quality and Italian craftsmanship, the MIAMI Kitchen is the definitive choice in these homes, bringing an exclusive touch of Italian elegance and complementing the interiors in a truly unique style,” he added.

You probably seen the video we filmed but you just have to visit the Signature Gallery in Kota Damansara to see, touch and feel the MIAMI Kitchen. The design, colours and the materials of MIAMI Kitchen is a class of its own.

During the event, there was cocktail and cooking session and we bumped to some of our friends. Everyone enjoyed the evening with lots of fun and laughter.

The Signature Kitchen Group has a strong history centered on quality, design and craftsmanship since 1994. Since the launching of its Signature Lifestyle Gallery at its headquarters in Kota Damansara, the gallery has showcased new and iconic designs, exemplifying key brand attributes such as inspiration, innovation, cutting-edge technology, world-class designs, and a commitment to provide customers with prestigious lifestyle brands through international brands such as Binova, Biefbi, G/F, Miele, De Dietrich and Ariston; not forgetting its in-house brand – Signature Kitchen.

A few of our family homes are equipped with Signature Kitchen’s products. Our parents believed in premium quality and reliability and that’s why they purchased from Signature Kitchen.

Biefbi Cucine has been producing high quality, stylish kitchens in Italy since 1976. In the pursuit of design and the application of best technologies, Biefbi has always held a constant desire to improve itself in order to satisfy more demanding customers, always paying attention to the market evolution.

At the launch, Signature Kitchen Group also unveiled the latest appliances range from Italy’s leading cooking appliances brand, Ariston in a special cooking demo by Chef Stefano Griber from Enoteca, featuring specially curated Italian specialties.

For more information, visit Biefbi Cucine’s exclusive showroom at the Signature Kitchen Lifestyle Gallery, Kota Damansara; or call 012-388 4159 for an exclusive appointment or visit www.signaturekitchen.com.my

Wilson Ng