TotalEnergies and Li-Ning Launch First Official 3V3 Badminton Tournament in Malaysia

TotalEnergies and Li-Ning Launch First Official 3V3 Badminton Tournament in Malaysia

Good news to badminton lovers and fans in Malaysia! TotalEnergies in Malaysia and Li-Ning Malaysia announced the launch of the first official 3V3 TotalEnergies x Li-Ning Cup for non-professionals in Malaysia. This is the first 3V3 badminton tournament that both companies are co-organizing in Southeast Asia. The tournament will see matches in Kuala Lumpur, Johor, Penang and Kuching, with hopes to discover new badminton talent.

We were at the TotalEnergies and Li-Ning Launch Event at IOI City Mall a few days ago. The launch ceremony was officiated by Dato Sri Sam Soh, Director of Sunlight Sports Sdn Bhd, together with Jennifer Li, Managing Director of TotalEnergies Marketing Malaysia, Simon Soh, Business Development Head of Li-Ning Malaysia, Wilfred Wong, Assistant General Manager of IOI City Mall and former badminton legend Tan Boon Heong. Goh Liu Ying and Janice Woon also graced the event as key supporters of the 3v3 TotalEnergies x Li-Ning Cup.

“Badminton is a well-loved sport in Malaysia and we are excited to introduce a new avenue to further grow the badminton culture here,” said Jennifer Li, Managing Director of TotalEnergies Marketing Malaysia. “As a trusted brand in lubricants and mobility solutions, we are committed to driving excellence in performance, precision and endurance. Badminton shares these same attributes, and we look forward to fostering these admirable traits together.”

“3V3 badminton may be relatively new in Malaysia, but it’s already a massive hit in China. This fast-paced and thrilling game offers an incredible opportunity for players of any skill level or gender to participate. We are excited to join forces with TotalEnergies to bring people from all walks of life to enjoy the game and connect in a meaningful way,” said Teah Yann Ling, Creative Group and Retail Head of Li-Ning Malaysia.

The 3V3 TotalEnergies x Li-Ning Cup 2023 will kickstart its first match in Kuala Lumpur on 15 September 2023, followed by Johor, Penang and Kuching, Sarawak. Winners from each state will then compete in a grand finale on 18-19 November 2023 in Kuala Lumpur.

The 3v3 badminton tournament will have four categories

• Men’s Team with two age groups – under 30 and above 30 years old
• Mixed Open Team with at least one female player
• Mixed Fun Team with at least one player under 15 years of age

There will be a RM300 registration fee per team with goodies worth RM900 in value given to the team. Additionally, there is a total of RM338,800 worth of prizes to be won by the winners of the 3v3 badminton tournament. The eligibility for the tournament is only extended to Malaysian citizens. National or professional players who have participated in international tournaments sanctioned by Badminton Asia and BWF within the past 5 years (2018-2023) are also not eligible to participate in the tournament.

In China, the TotalEnergies Li-Ning Li Yongbo Cup 3V3 Badminton Tournament is a series played in more than 20 cities across the country each year since 2017. The 3V3 format in badminton has three players playing against three players in a match.

TotalEnergies is also the title sponsor as well as the Official Energies Partner and Official Lubricants Partner of Badminton World Federation (BWF) Major Championships including the BWF World Championships, BWF Thomas and Uber Cup Finals, and BWF Sudirman Cup Finals. Most recently in Korea, a Memorandum of Understanding has been signed by TotalEnergies’ joint venture company S-OIL TotalEnergies Lubricants Co., Ltd to be an official partner of the Badminton Korea Association and a sponsorship partner of international badminton games held in Korea. These will be organized by BWF and hosted by Badminton Korea Association.

At the event, we manage to meet our badminton idol and legend, Malaysian Men Double Tan Boon Heong. On top of that we also manage to take photo with Malaysia Mixed Double Queen Goh Liu Ying as well as former women double Janice Woon.

We heard about the 3×3 badminton tournaments in China and it is the right time it is launch in Malaysia. For badminton lovers, please take this opportunity to show your skills and who knows you might stand a chance to win the tournament. This is a new format and we believe many badminton players out there stands a chance!

To find out more and register for the 3v3 TotalEnergies x Li-Ning Cup 2023, please visit https://www.lining.my/SalePage/Index/284192?garefersrc=HotsaleInCategory. Terms and conditions apply.

About TotalEnergies Marketing Malaysia

TotalEnergies Marketing Malaysia entered Malaysian market in 1985 through its ELF brand. TotalEnergies has since consolidated its position by distributing a complete range of its products including automotive, industrial & electric fluid lubricants, grease, car care and specialty products. In the automotive sector, TotalEnergies’ products are available nationally across over 300 Quartz Auto Care centers & 750 independent workshops. It also caters to many Industrial, Fleet and OEM accounts along with its distributors. TotalEnergies Malaysia continuously focuses on customer centricity by offering greater value to customers and partners.

About the Marketing & Services division of TotalEnergies

TotalEnergies’ Marketing & Services business segment offers its professional and private customers a wide range of broad energy products and services—petroleum products, biofuels, charging and related services for electric vehicles, gas for road and maritime transportation—to support them in their mobility and help them reduce their carbon footprint. Every day, over 8 million customers visit our 16,000 service-stations all over the world. As the world’s number four in lubricants, we design and sell high-performance products for the automotive, industrial and maritime sectors. And to provide the best response to the needs of our B2B customers, we deploy our sales forces, our international logistics network and our diverse offering. We operate in 107 countries, where our 31,000 employees stand close to all of our customers.

About TotalEnergies

TotalEnergies is a global multi-energy company that produces and markets energies: oil and biofuels, natural gas and green gases, renewables and electricity. Our more than 100,000 employees are committed to energy that is ever more affordable, cleaner, more reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.

About Li-Ning Malaysia

Li-Ning Malaysia is a prominent sports brand known for its quality products and innovative designs. With a strong presence in the Malaysian market, Li-Ning offers a wide range of athletic apparel, footwear, and accessories for sports enthusiasts. The brand caters to various sports such as basketball, badminton, running, and Sepak Takraw in Malaysia. Li-Ning Malaysia is recognized for its commitment to delivering high-performance gear that combines style and functionality. The products are favoured by both professional athletes and recreational players, making Li-Ning a trusted choice among sports enthusiasts in Malaysia. With its focus on quality and performance, Li-Ning continues to inspire and empower athletes to achieve their best.

The brand’s commitment to sports promotion is evident through its organization of sports events, sponsorship, and support for grassroots initiatives in the local community. With a focus on innovation, style, and performance, Li-Ning Malaysia appeals to athletes and sports enthusiasts, making it an influential brand in the local market.